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Effective: March 2026

1. Introduction

Fitslabs (“we”, “us”, or “our”) operates fitslabs.com and related mobile applications (collectively, the “Service”). This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. By using the Service you agree to the practices described in this policy.

We are based in Canada. Our Service is currently directed primarily to users in the United States. If you access the Service from another jurisdiction, your information may be transferred to, stored, and processed in Canada or the United States.

2. Information We Collect

2.1 Information You Provide

Account information: your name, email address, and profile photo, obtained when you register or sign in via Google or another supported provider.
Sizing and fit data: measurements, clothing sizes, fit preferences, and brand-specific sizing you enter into your Fits profile.
Body measurement data: physical dimensions you self-report, including height, weight, chest, waist, hips, inseam, and similar. In the future we may offer optional camera-based measurement features using on-device processing; any such feature will be disclosed separately before collection begins.
Preferences and feedback: style preferences, product ratings, fit feedback, and any reviews or comments you submit.
Communications: messages you send to us via email or support channels.

2.2 Information Collected Automatically

Usage data: pages viewed, features used, search queries within the Service, and time spent.
Click and referral data: which product recommendations you interact with, including affiliate link clicks.
Device and browser information: browser type, operating system, device type, screen resolution, and language settings.
IP address and approximate location derived from IP.
Cookies and similar tracking technologies as described in Section 6.

2.3 Information from Third Parties

Social login providers (currently Google): when you sign in using a third-party account we receive your name, email address, and profile photo as permitted by that provider. We do not receive your password or unrelated account data.
Affiliate networks (including CJ Affiliate and Rakuten): we receive aggregated click and conversion data when you purchase through affiliate links on our Service. This data is used to attribute commissions and improve recommendations.

3. How We Use Your Information

We use the information we collect for the following purposes:

Providing and improving the Service, including generating clothing fit and sizing recommendations personalised to your profile.
Creating and maintaining your account.
Sending transactional communications such as account confirmations and password resets.
Sending service and product updates, newsletters, and promotional communications where you have opted in.
Measuring and analysing how the Service is used in order to improve its features and performance.
Operating our affiliate programme, including tracking clicks and commissions.
Detecting, preventing, and addressing fraud, security incidents, and technical issues.
Complying with applicable legal obligations.
Where you have provided consent, using anonymised and aggregated sizing data to improve recommendation models.

4. Affiliate Disclosure

Fitslabs participates in affiliate marketing programmes. When you click on certain product links on our Service and make a purchase, we may earn a commission from the retailer at no additional cost to you. Affiliate relationships do not influence which products we recommend or how we rank them.

Fitslabs is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, FitsLabs earns from qualifying purchases.

Other participating affiliate networks include CJ Affiliate (privacy policy), Rakuten Advertising, and others listed on our website. Affiliate links are identified within the Service.

5. Sharing Your Information

We do not sell your personal information. We share information only in the following circumstances:

Service providers: we share information with vendors who help us operate the Service, including cloud hosting, analytics, and email delivery providers. These providers are contractually required to protect your information and use it only for the services they provide to us.
Affiliate networks: aggregate and anonymised click and conversion data is shared with affiliate network partners for commission tracking.
Business transfers: if Fitslabs is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is subject to a different privacy policy.
Legal requirements: we may disclose information where required by law, court order, or governmental authority, or where we believe disclosure is necessary to protect our rights or the safety of others.
With your consent: we may share information for any other purpose with your explicit consent.

6. Cookies and Tracking

We use cookies and similar tracking technologies to operate the Service and collect usage data. Categories of cookies we use include:

Essential cookies: required for the Service to function, including session authentication cookies.
Analytics cookies: used to understand how users interact with the Service. We use Umami Analytics in a privacy-preserving configuration.
Affiliate tracking cookies: placed by our affiliate network partners, including CJ Affiliate (privacy policy) and Rakuten Advertising. These cookies enable commission attribution when you click affiliate links and make purchases.

You can control cookie settings through your browser. Disabling essential cookies will prevent you from signing in. We do not use third-party advertising cookies and do not sell cookie data to advertisers.

7. Data Retention

We retain your account information and sizing profile for as long as your account is active or as needed to provide the Service. If you delete your account we will delete your personal information within 30 days, except where retention is required by law or for compliance purposes. Anonymised and aggregated data may be retained indefinitely.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access: request a copy of the personal information we hold about you.
Correction: request that we correct inaccurate or incomplete information.
Deletion: request that we delete your personal information, subject to certain exceptions.
Portability: request your data in a structured, machine-readable format.
Opt-out of marketing: unsubscribe from promotional emails at any time using the unsubscribe link in any email or by contacting us.
Account deletion: delete your account at any time through your account settings.

To exercise any of these rights, contact us at privacy@fitslabs.com. We will respond within 30 days.

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact us at privacy@fitslabs.com.

9. Security

We implement reasonable technical and organisational measures to protect your information, including encryption of data in transit (TLS), hashed storage of authentication tokens, and access controls limiting who can access personal data. No method of transmission or storage is completely secure and we cannot guarantee absolute security.

If you believe your account has been compromised, contact us immediately at privacy@fitslabs.com.

10. Children’s Privacy

The Service is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 we will delete it promptly. If you believe we have collected such information, contact us at privacy@fitslabs.com.

11. Third-Party Links

The Service contains links to third-party websites and retail stores. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Future Features

We may in the future introduce features involving optional camera-based body measurement, biometric data processing, or social sharing. Any such features will be subject to separate consent flows and this Privacy Policy will be updated before those features are made available.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy with a revised effective date, and where appropriate by email. Your continued use of the Service after changes are posted constitutes acceptance of the updated policy.

14. Contact

For questions, requests, or concerns about this Privacy Policy or our data practices, contact us at:

Fitslabs
Email: privacy@fitslabs.com
Website: fitslabs.com

Effective: March 2026

1. Acceptance of Terms

By accessing or using fitslabs.com (the “Service”) you agree to these Terms of Use. If you do not agree, do not use the Service.

2. Fit Recommendations

Fitslabs provides clothing fit and sizing recommendations as a guide only. Recommendations are based on information you provide and may not account for all variables that affect fit, including individual body variation, garment construction, fabric composition, and brand-specific sizing differences. We do not guarantee that any recommended product will fit as expected. Purchase decisions are made at your own discretion and risk.

3. Affiliate Links

The Service contains affiliate links. When you click certain product links and make a purchase, Fitslabs may earn a commission from the retailer at no additional cost to you. Affiliate relationships do not influence which products we recommend or how we rank them.

4. Third-Party Websites

The Service links to third-party retail websites. We are not responsible for the content, accuracy, availability, or practices of those websites. Visiting third-party sites is at your own risk.

5. Product Information

Product details including pricing, availability, sizing, and imagery are sourced from third-party retailers and affiliate networks. We do not guarantee the accuracy or currency of this information. Always verify product details on the retailer’s website before purchasing.

6. Accounts

You are responsible for maintaining the security of your account and for all activity that occurs under your account. Notify us immediately at privacy@fitslabs.com if you suspect unauthorised access.

7. Intellectual Property

The Fitslabs name, logo, and original content are the property of Fitslabs. You may not reproduce or use them without prior written consent.

8. Disclaimer of Warranties

The Service is provided on an “as is” and “as available” basis without warranties of any kind, express or implied.

9. Limitation of Liability

To the fullest extent permitted by applicable law, Fitslabs shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of the Service or reliance on any recommendation, product information, or affiliate link.

10. Governing Law

These Terms are governed by the laws of Alberta, Canada. Any disputes shall be subject to the exclusive jurisdiction of the courts of Alberta.

11. Changes to These Terms

We may update these Terms from time to time. Continued use of the Service after changes are posted constitutes acceptance of the updated Terms.

12. Contact

For questions about these Terms contact us at: